Become a curator
Ain't nobody got time for nothing nowadays.
You can see it on the road or at the grocery store.
Time is the asset of our days. It always has been.
In the past, there was no escape to a "let me show you the photo album from our last vacation". Today, you can simply leave a like on the FB post and swipe away. People aren't paying attention, though.
Curation is more important now than ever.
We need to respect our viewer's time. They will give us a few seconds -minutes if we are lucky- of their days in exchange for good content. We need to use that time wisely.
Give too much, even when it's awesome content, and they'll swipe away. Give too little and they'll forget about you.
Small doses, all the time.
Edit your videos. Keep clips short, between 5 and 10 seconds. Use good music. Show only the parts that contribute to the story.
Edit your images. Don't show 30 pictures of the same thing from different angles. Sit on them for a while before sharing them.
Discarding clips and images will hurt. Like a wound that is healing, this is good.
Knowing what to share and (even more importantly) what NOT to share is a skill in high-demand, a skill that may take time and effort to develop.
I'd say it is THE skill a photographer must have today.