Own the platform

Things are changing, as they always do. And we humans hate change.

It feels like it was yesterday when we were all hating on social media, while mourning the old platforms. It is 2022, and here we are, hating on TikTok and VR, mourning platforms like Instagram and Twitter.

I have no idea what the future will be for those platforms; I really hope I don't end up having to use VR glasses to share my photography and enjoy the work of fellow photographers.

No matter what the future will bring, this is a good moment to be reminded of the importance of having your own platform.

Lately, I've been trying to consolidate all my sources of inspiration in a RSS app. Instagram doesn't allow this, so the photographers who share their work exclusively on that platform are out; Twitter is playing nice... for now; but the ones that work the best are regular old websites and blogs.

Relying on social media to connect with peers and share your work was a great idea; exclusively using those platforms was a very bad idea.

I get it, a blog can be boring. It can feel like you are talking to no one. If you think the engagement is low on IG, just wait until you post on your own website.

And yet, I believe it's very important to have your own place, your little home in the Internet. Very few people will show up, but those are the ones that really matter. And of course, we can keep using social media and whatever platform comes next to reach new people and invite them to come over and look at what we have to offer.

If you don't have a website, I deeply encourage you to create one. Keep it simple. And then share it with all the people you've connected with over the years, so they know where they can find you in case the metaverse doesn't cut it for you.