From my experience, a photographer's audience is comprised of mainly two groups: people who enjoy their images; and other photographers.
The latter is a much larger group than the former, and that's why many photographers seem to be creating for others like them.
Take a look at the screenshot above showing the most watched videos on my YouTube channel: many more people want to hear about an 8-year-old camera that is not being made anymore, than to see what can be done with it.
Photography is such an accessible medium (everyone with a smartphone is a photographer!), that most people will come at it from the perspective of a photographer rather than a passive viewer.
Everyone wants to become a better photographer, the faster the better. That's why talking about camera gear sells, or why arguments over ISO values are a thing.
Some photographers have had so much success with this approach that they all but stopped taking pictures. They've become extremely knowledgeable about cameras and lenses, but they might have forgotten how to use them.
However, I'm not here to shame anyone --that expertise is extremely valuable, and we should consider ourselves lucky enough to have it available out there, mostly for free.
But I doubt this was what most of us had envisioned when we first picked up a camera. This is simply a reminder to everyone out there -including myself- to never forget why we started taking pictures in the first place, and who we are creating for.
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Sometimes, I'll rewatch some of my older videos. I love the work I did in the Great Salt Lake, or in the beautiful Lofoten Islands, among many others. But I have never, ever, rewatched any of my top 10 most viewed videos -- the ones focused on camera gear or the technical aspects of photography. And I think that speaks volumes.
Still, the reality of photography is what it is, and that's one of the reasons why I decided to create a second channel a few months ago. I haven't uploaded any video for a while there, but I'm about to start very soon. That is "content" aimed to photographers and nothing else. The main channel will become a sort of sacred place where I shall talk less and less about photography, and more about the why we create.
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Update: I expand on this a bit more in this video.