I recently lost my dog, Luna. She came with me on hundreds of hikes and trips, always by my side while I was making images. But I'd trade them all for the photographs that truly matter.
photography
Photography helps in sad times
I'm back in Spain. Sadly, I came earlier than expected because our dog, Luna, was sick. It looks like she was waiting for me, because she peacefully passed away yesterday, just a few days after I arrived.
It's always a sad time when you lose a companion. And Luna was the best and most loyal adventure partner I could ever have asked for. She was always in for a walk, a hike, a long trip. We went to many places together, hours before sunrise, hours after sunset, in the snow, in the rain, in the heat and in the cold. It didn't matter the conditions, or the view. She couldn't care less about that, she was all about enjoying the moment no matter where we were. About exploring together. She always had my back.
Luna spent the last years of her life here in Spain in my parent's farm. She didn't get to go on more adventures like we used to, but I know she enjoyed farm life way more. Every day was an adventure, and she got to share it with two other dogs, many cats, and whole lot of humans.
Luna played a huge role in me becoming a photographer. It was because of her that I started going on hikes around Portland. She never, ever said no. Always ready to have a great time.
That's what I've been trying to do this week, as I knew the time was approaching. I got to go out on long walks every day, alone (she was too weak already), with my camera and my thoughts. Exploring the world she loved so much.
It's helping. I usually come back with tears in my eyes, but also with a smile. Life can be cruel, but only because it's also so beautiful. Let's enjoy it while it lasts.
My best photo this year isn't even a photograph
What is real photography?
12 photography lessons from 2025
I thought 2025 was an ok year for my photography, until I sat down to reflect on the work. It turns out it was a decently good and productive time!
Frustration is unavoidable in photography
We all feel frustrated about our photography at some point. But the doubs and fears are normal and part of the process. We get to create not because we don't feel them, but despite them.
Find photos anywhere with this simple exercise
When I'm not feeling inspired, I use this simple trick to get me and my camera out.
How we make art matters
The story behind a piece of art can be as important, if not more, than the piece itself. How we make art matters, a lot.
Don't quit
Talent is great, a good camera helps a lot, and having the resources to travel is amazing. But no matter where we start, the gear, or the locations we have access to, the biggest factor for our work is time. There’s no shortcut, no substitute for showing up, over and over, year after year, decade after decade. And doing it in a sustainable way.
Stick at Garda
Trento, Italy, November 2019.
Mastery through consistency
“The fact is that relatively few photographers ever master their medium. Instead they allow the medium to master them and go on an endless squirrel cage chase from new lens to new paper to new developer to new gadget, never staying with one piece of equipment long enough to learn its full capacities, becoming lost in a maze of technical information that is of little or no use since they don't know what to do with it” — Edward Weston
I’ve talked about consistency many times on this blog.
We need to give our tools and style some time to mature, we need to give ourselves enough room to grow with our current tools. Don’t try to photograph everything, focus on a few things.
Obsessed
In 1977, on the sidewalk outside his loft on Twenty-third Street in Manhattan, the fifty-eight-year-old W. Eugene Smith watched from a wheelchair as some two dozen volunteers—mostly young photography students paying homage—loaded his life’s work into two shipping trucks.
When the shipment arrived in Tucson, it filled a high school gymnasium and spilled into outlying rooms.
Included in the shipment were three thousand matted and unmatted master prints; hundreds of thousands of meticulous 5 x 7 work prints; hundreds of thousands of negatives and contact sheets. There were hundreds of pocket spiral notebooks and thousands of 3 x 5 note cards with scribbled notes; maps and diagrams from all over the world; and hundreds of boxes of clipped magazine and newspaper articles. Smith wrote hundreds of fifteen-page single-spaced letters to family, friends, and people he barely knew, and he mimeographed copies before mailing them. There were dozens of cameras, various pieces of darkroom equipment, trash cans and boxes full of loose lens caps, rubber bands, and paper clips. Smith also had 25,000 vinyl records and 3,750 books.
[Smith’s] death certificate read “stroke” but, as was said of the immortal jazzman Charlie Parker, Smith died of “everything.” He was flat worn out. He’d given up. He left eighteen dollars in the bank, and forty-four thousand pounds of materials.
Gene Smith's Sink: A wide-angle view
I’ve long argued that you need to be obsessed if you want to become great at something. But Eugene Smith took this to extreme.
We have to commit to our art with either intensity or longevity. They are almost mutually exclusive, as ferocious intensity can’t be maintained for too long. Even if your mind can hold, your body will eventually fail, as happened to Smith. He died at 58, leaving many years of potential growth and work on the table.
Consistency and a healthier balance over a long period of time are usually the wiser choice.
On Fuji cameras, dials, and the lost art of consistency
Fuji is getting a lot of attention thanks to the recently announced GFX100RF. What caught my attention from that camera wasn’t the fixed-lens, the medium format sensor, or the $5,000 price tag. It was the new “aspect ratio dial”.
This seems to be part of a new trend with Fuji cameras. Just a few months earlier, the X-T50 was the first to introduce a dedicated “film simulation dial”.
I celebrate when a manufacturer tries something new, but I can’t help but wonder what these new dials might be revealing about the times we live in.
Are photographers nowadays switching aspect ratios and film simulations so often that they need a dial for quick access?
It feels like a reflection of the modern creative mindset: constantly changing things, never sticking with something long enough to master it. There’s always a new, shiny trick that promises to change the game. Except it never does.
I’m starting to feel old-school when I advocate for consistency: the value of committing to a tool, a format, or an aesthetic for some time.
If one photo is 3:2 and color while the next is 1:1 and black and white, our work might end up feeling cluttered and directionless. It’s not just about cohesion in a portfolio, it’s about developing a personal vision.
A style doesn’t emerge from constantly switching things. It comes from working within some boundaries, constraints that force us to solve problems through creativity, instead of avoiding them.
Experimentation is good. But there’s a difference between thoughtful evolution and constant indecision. Sometimes, we just need to commit to something.
Chase what moves you
After months of absence, the fog finally returned to San Francisco last night. One of my favorite subjects in these conditions is the Golden Gate bridge, especially after sunset when the lights glow through the mist. So of course, I grabbed my camera and headed that way.
Oh, how I missed it!
The combination of fog, lights, and the low hum of fog horns echoing through the bay create an atmosphere that gives me goosebumps.
Standing there in those conditions felt similar to last week’s snowstorm in Yosemite, or to the time when Arches National Park became an otherworldly landscape, or to the fairy tale place that is Fanal in the island of Madeira. Those are the times that I live for, the ones that make photography so rewarding.
I’ve photographed the bridge in the fog many times before, and hopefully, I’ll do it many more times. These images never get much traction or attention, but that doesn’t matter: I love making them, being there makes me feel alive, and when I look at them later, the feelings rush back.
I’ll never get tired of photographing scenes that make me feel something. We have to chase what moves us.
Photography is not a recipe
I’m currently reading a photography book where the author lists their settings for every image. Normally, I’m skeptical about sharing that information, but an educational book seems like the one place where it might be justified to do so.
Many photographers seem obsessed with this kind of technical data, though. Not just the settings used but camera, lens, film stock, developing recipe, even the paper used for the final print. It’s not uncommon to see this information attached to photographs on social media; and even worse, in photo books.
The usual argument made for this is that it helps others learn how the image was made. But what do we really gain from knowing that a heavily compressed Instagram photo of a distant mountain was taken at f/7.1 and 1/250s?
If we truly want to offer insight into how an image was made, there are far more useful details we could share instead: Where and when was the image taken? Do those conditions happen often, or was it a rare occurrence? Tell me more about the story behind the shot: Why did you go there? Did you hike for hours, or did you pull over on the side of the road? If it was a hike, was it easy, or hard? What about the crowds? Seeing the original, unedited RAW file alongside the final image would also provide far more value. And most importantly: how did you feel when you were shooting your subject?
If the goal is to teach and inspire, this kind of information is infinitely more valuable than a list of settings.
Don’t get me wrong: settings matter. But most photographs could have been taken with different settings and they’d still look nearly the same. Because what truly shapes an image isn’t the aperture or shutter speed--it’s the light, the conditions, and the story told in the frame.
So why do we fixate on the settings?
I think it comes down to photography’s eternal struggle to be seen as an art. Some photographers might believe that sharing technical choices makes their work look more intentional, more serious, especially to those who don’t even know what they mean. The settings are the “secret ingredients” that the artist came up with to make the final result possible.
But photography isn’t a recipe. Greatness isn’t defined by the choice of ISO or shutter speed. A great photographer is insanely curious about the world. They notice what others overlook. They recognize beauty in front of them and know how to translate it into an image. They anticipate a moment unfolding and are ready to capture it.
You can recognize a great photographer not by what they say about their camera gear or settings, but by the passion in their eyes when they talk about their subjects.
Shoot wider than you need
Whenever I have a composition I like framed in my camera, before pressing the shutter I like to either zoom out, or take a step back.
While you can always crop in post (especially with a high-resolution camera), you can never “zoom out” after the fact.
By shooting wider than I need, I give myself room to fine-tune the framing later. Sometimes, I realize the composition needs more negative space; other times, a slight shift left/right, or up/down, makes for a stronger image.
Whenever possible, give your future self some wiggle room to experiment in post. They’ll thank you.
“It’s not ready yet” is a form of avoidance
A couple of blocks from where I live, there’s a van built for the outdoors: rugged tires, gas canisters, solar panels... the whole package. I’ve seen the interior a few times as well, and it looks extremely nice. Everything is shiny and brand new.
The van has been sitting on the street since I moved here a year ago.
I’m sure it still has things that need work, but at some point, “it’s not ready yet” becomes an excuse.
Surely, a rig like that would make my photography road trips easier and more comfortable. I can’t afford it, though, so I make it happen with a $45 mattress and a big battery. I spent three months sleeping in my car in Norway, two months in Scotland, and have taken countless trips across the U.S. with that setup. Yes, it is challenging, even miserable at times, but the inconveniences fade over time. What’s left are the memories... and the images.
When I fall into the trap of over-preparation, it’s usually in areas of my life I’m less excited about. Procrastination becomes a way to avoid doing something I don’t really want to do. It’s easy to convince myself that one more thing needs to be done before I start.
But we need to ask ourselves: do we actually want to do it, or do we just like the idea of becoming that person who does things like these?
If we spend more time shopping for hiking gear than looking at maps -and actually hiking-, maybe we don’t love this activity as much as we think. Perhaps we just like imagining ourselves as hikers.
If we spend more time reading about cameras and lenses than exploring or looking for new subjects, maybe we don’t love taking photos as much as we think. Perhaps we just like the idea of being photographers.
The best way to know what we truly want is to start. Start small, with whatever you have now. Build momentum. Buy new gear as you need it, when your current equipment is really holding you back. Only by taking action do we discover what truly drives us, rather than chasing what others say should.
Originality is overrated
I believe that trying to be original for the sake of it is counterproductive, and ultimately impossible. Instead of worrying about what others have or haven’t done, we should focus on being true to ourselves and photographing subjects that resonate with us. If that’s an iconic location, so be it. If it’s something no one else has photographed before, that’s great. Perhaps it's a combination of both.
On quitting my job to become a full-time photographer
Outdoor photography gets romanticized often, but the reality can be very harsh for most of us. A dream job is still a job, after all.
In this video, I talk about why I took the step of quitting my job and becoming a full-time photographer, how to make money with photography, and some practical tips.
Websites vs Social Media for photographers
With TikTok facing a potential ban and Instagram ruining profile grids, many creators are questioning if building a presence on social media is worth the effort, given the uncertainty of the medium.
I’ve always advocated for personal websites and blogs: a platform you can truly own, free from the whims of tech billionaires. At the same time, though, I don’t shy away from sharing my work on social media.
These days, a website feels like opening a studio in a quiet, rundown part of town, while everyone is hanging out at the mall. It is flashy, lively, and all the cool kids are there. They even offer us a little corner for free, so we can speak our truths to the whole world.
That’s until the mall starts charging a fee and diverting visitors to the business placing the highest bids. Over time, you also realize that even though you got to interact with a lot of visitors, most of those interactions were fleeting. You’ve never seen those people ever again.
Yet, among the noise, meaningful connections still happen every now and then at the mall. While I’ve connected with fellow photographers through my or their websites, most of my relationships with people in this field have come through social media.
This has never been a case of the website or social media, but about embracing both the website and social media. The most beautiful, personal website is useless if no one ever visits; and your social media presence relies on whatever happens to please the owner that day of the week.
There’s no ideal solution to the problem of reaching an audience in this noisy, loud world. I believe that embracing both worlds is the best we can do.
Why I add white borders to the images I share on social media
This is an excerpt from my eBook Creative B&W Editing in Lightroom:
"If you follow me on social media, you may have noticed that I add white borders to the images I share there. The idea behind these borders is to maintain a consistent perception of the images across various platforms and viewing conditions.
I have very little control over how my images are displayed on platforms I don’t own. With the relatively recent introduction of a dark mode (night mode) on mobile devices and apps, the same photograph can now be presented against a white background during the day and a dark one at night, effectively altering the perceived tonality of the image.
By adding borders to my photographs, I can have at least some control over how the viewers will perceive the tonality, regardless of how the platform decides to present my work.
On the platforms I fully control —and that is, my website—, I publish my images without borders while still ensuring a consistent experience."
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Sadly, Instagram is rolling out a change to the way it displays profile grids, so I might have to tweak my approach a little. But this change further proves the importance of controlling how your imagery is presented.
I believe these little details matter a lot, as they can significantly change how a photograph is perceived.