A few years ago, my in-laws were doing some repairs on their house. Their yard was littered with signs from all the construction companies involved in the project. Half-joking, I asked if they were getting a discount for the free advertising. I was surprised to learn from one of the contractors that this common practice is actually part of the contract.

I've always disliked how companies treat us like walking billboards. Look around, and you’ll see logos everywhere: from cars to clothes to most everyday objects. As I write this, I can easily spot over a dozen logos on my desk: my water bottle, notebooks, pens, hard drives, desk fan, phone charger, monitor, laptop, keyboard, and even the desk itself. There's so much visual clutter everywhere.

As you might have guessed from my photography work, I appreciate minimalist design, and I believe that most logos cheapen an otherwise well designed object. The best designs are probably those that are immediately recognizable without the need of a logo.

Bringing it back to photography: my Sony camera has 3 logos on it; plus at least a couple more on whatever lens I might be using. This is on top of other clutter like the model name, or things like "4k steadyshot inside". The tripod will have at least another two, one of the legs and another one on the plate. And so on.

I personally like to cover much of my camera gear with tape. I can't tape over everything, for example tape on the tripod will eventually start to slide and leave sticky residue everywhere. Still, I think cameras look better when they're as simple as possible.

I know, I know. This all might sound silly to most of you, but I find it incredibly distracting. I'm far from living a logo-free life, but I'm trying my best here.