journal

The Bronica Guy

Since I got my Bronica back in 2017, I’ve produced so much content with it (and about it) that some people started to identify me as the Bronica guy.

Many stumbled upon my work while looking for information about these cameras (and film in general). Over time, a large part of my audience was built around the Bronica.

My camera was becoming more important than what I was creating with it.

As I realized about this, I started to wonder if those new eyeballs were looking at my images or at my camera. Would they stop being interested in my photography if I didn't shoot the Bronica? Would they look away if I shot digital?

I doubted myself and my work.

The Bronica had taught me so much about photography. And yet, it was making me feel trapped, even if this was a mostly self-imposed sentiment.

I knew what I had to do: to the disappointment of many, I decided to leave the Bronica behind on this trip. Not only because it'd be a pain to carry, but also because I could break that Bronica guy label once and for all.

This was one of my most productive trips and I'm very proud of the work I did on the road. It's all digital, it feels liberating, and I can't wait to use my Bronica again.