Fuji is getting a lot of attention thanks to the recently announced GFX100RF. What caught my attention from that camera wasn’t the fixed-lens, the medium format sensor, or the $5,000 price tag. It was the new “aspect ratio dial”.

This seems to be part of a new trend with Fuji cameras. Just a few months earlier, the X-T50 was the first to introduce a dedicated “film simulation dial”.

I celebrate when a manufacturer tries something new, but I can’t help but wonder what these new dials might be revealing about the times we live in.

Are photographers nowadays switching aspect ratios and film simulations so often that they need a dial for quick access?

It feels like a reflection of the modern creative mindset: constantly changing things, never sticking with something long enough to master it. There’s always a new, shiny trick that promises to change the game. Except it never does.

I’m starting to feel old-school when I advocate for consistency: the value of committing to a tool, a format, or an aesthetic for some time.

If one photo is 3:2 and color while the next is 1:1 and black and white, our work might end up feeling cluttered and directionless. It’s not just about cohesion in a portfolio, it’s about developing a personal vision.

A style doesn’t emerge from constantly switching things. It comes from working within some boundaries, constraints that force us to solve problems through creativity, instead of avoiding them.

Experimentation is good. But there’s a difference between thoughtful evolution and constant indecision. Sometimes, we just need to commit to something.