It's within you

I love hearing from people who were inspired by my work or my words. It gives meaning to what I do.

A few years ago, I went through a period of struggle with my photography. It got boring and predictable, and I didn't like what I was making. It all felt the same, my work didn't feel mine, personal, unique, with my own style.

The Bronica changed all of that. It was a very different approach to photography: slower, more intentional and engaging.

And apparently, it's done the same for many people. This camera is a recurring theme in those messages, filled with stories of how it's changed the way they approach photography.

I'm very glad to hear those stories. While I don't usually like to talk about gear -it's just a tool after all-, some cameras can really spark joy and open a whole new way of seeing. The Bronica is definitely one of those cameras.

Some time has passed since the Bronica came to my life and changed my photography forever. I don't use it as often nowadays, but its effect is still profound. This is because it didn't really changed anything, it simply revealed what was already within me. The Bronica was the catalyst that brought the change, not the reason of it.

It's within you, too. Never think that your photography is tied to any camera or lens, or whatever piece of gear. You are an artist because of what you have in you, not because of the tools you use.