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On social media for photographers (and how I use it)

Social media is probably the most powerful tool creators have to show their work today. There's nothing even close to its reach and convenience.

But with great power comes great responsibility, and social media apps come with plenty of dangers we should be aware of.

I personally try to focus as much as I can on the platforms I do control (my website and newsletter), and use social media as a tool to get new eyes to see my work, keep people updated, and to let everyone know where else they can find me. Relying solely on social media is a trap, it's not under your control, and it's not under your own terms.

I also schedule my posting on social media, so I don't have to open the apps to share my work. I don't even need to have the apps, since I do all of this from my computer.

Photographers: it's 2018

If you make photographs for yourself and have zero interest in sharing your work with anyone, then skip this post.

If you are already sharing your work online, then skip this post.

For everyone else: you better start sharing your images online if you have any interest in doing something with your photography.

We can hate Instagram and Facebook as much as we want, but that won't change the facts: people spend a big part of their days online, on IG, FB, Twitter and the rest of the social media family. Yes, even LinkedIn.

Are you at a public place now? Look around. Not only are most people on their phones, you are too.

Want your photography to be seen? Stop waiting for people to get to you, you have to go to them.

It's 2018, after all.